Nice to Have
These widgets are perfectly pleasant. They are also useful for getting work done. That being said, this category of widgets is unlikely to be the reason that any prospects decide to buy your product. In a world of infinite development resources, build them. If not, they should not see the light of day any time soon.
Need to Have
These widgets are table stakes. If you are going to call yourself a bonafide solution in the market, this set of functionality is to be expected. These are not groundbreaking features, but prospects will have to check these boxes for your solution to be in the running.
Must Have
These widgets will place you amongst the top contenders. In a winner takes all scenario, these will determine whether or not you establish a significant footprint at an enterprise customer. If these are not present, then the incumbent solution is likely to remain on the throne because it is good enough.
Top Priority
By definition, you can only have one! It is all too easy to compile a list of five top priority developments. While seemingly comprehensive, the challenge with this approach is that each initiative will be competing for resources and attention to be center stage.