Method

The milestone is a precisely defined market gap and a positioning strategy to competitively differentiate the value proposition.

The benefit is certainty that unfulfilled demand in the market exists and the ability to calculate the upside revenue potential.

The milestone is the development of a clear product functionality set that offers a distinct and compelling value proposition versus the competition.

The benefit is a safeguard against any future product development that does not directly address unfulfilled wants and needs in the market.

The milestone is the successful onboarding of three to five influential beta customers within the target market.

The benefit is creating engaged high-value product evangelists to lay the groundwork for scaling.

The milestone is a product that has been refined in collaboration with beta customers to solve real-world problems and fit seamlessly into their workflows.

The benefit is expanded stakeholder support within beta customer organizations for adoption in production environments.

The milestone is a holistic GTM playbook based on learnings from beta customer cycles.

The benefit is the ability to scale successful customer engagements.